Why SIX79 Chose Direct Selling for Lab-Grown Diamonds
The Business Model Explained
In a world where luxury is being redefined, Six79 made a bold, conscious, and future-ready decision — to sell lab-grown diamonds through a direct selling model.
This decision was not accidental.
It was strategic.
It was ethical.
And most importantly, it was people-centric.
Let’s understand why direct selling is the perfect match for lab-grown diamonds and how this model creates value for customers, partners, and society.
1. Lab-Grown Diamonds Need Education, Not Just Advertising
Lab-grown diamonds are still a new concept for many consumers.
People often ask:
- Are lab-grown diamonds real?
- Do they shine like natural diamonds?
- Are they certified?
- Will they hold value?
- Why are they affordable?
Traditional retail focuses on selling products, not explaining concepts.
👉 Direct selling solves this gap.
Through personal interaction, Six79 brand partners:
- Educate customers one-on-one
- Explain science, certification, and quality
- Build trust through transparency
- Answer doubts patiently
When customers understand, they buy with confidence — not confusion.
2. Trust Is the New Luxury
Diamonds are not impulse purchases.
They are emotional, symbolic, and meaningful.
People don’t just buy a diamond — they buy:
- A promise
- A milestone
- A memory
- A belief
Direct selling builds human-to-human trust, which:
- Online ads cannot replace
- Showrooms cannot personalize
- Discounts cannot earn
Six79 believes:
Luxury without trust is just decoration.
3. Eliminating Middlemen = Honest Pricing
Traditional diamond supply chains include:
- Wholesalers
- Distributors
- Retailers
- High showroom costs
- Heavy advertising expenses
Each layer increases the final price.
Six79’s Direct Selling Advantage:
✔ No unnecessary middlemen
✔ Minimal infrastructure cost
✔ No celebrity endorsement expenses
✔ Value shared with the community
Result?
👉 Premium lab-grown diamonds at ethical, transparent prices.
Customers pay for the diamond — not for brand hype.
4. Empowering Entrepreneurs, Especially Women
Direct selling is not just a sales model —
It’s an empowerment model.
Six79 chose direct selling to:
- Create income opportunities
- Enable women entrepreneurship
- Support flexible, work-from-anywhere careers
- Build self-confidence and leadership
Many Six79 partners are:
- Homemakers
- Young professionals
- Aspiring entrepreneurs
They don’t just sell jewelry —
They build identity, income, and independence.
5. Lab-Grown Diamonds Align with Ethical Selling
Lab-grown diamonds represent:
- Sustainability
- Innovation
- Environmental responsibility
- Conflict-free sourcing
Direct selling represents:
- Transparency
- Relationship-based growth
- Ethical business practices
This alignment makes Six79’s model values-driven, not volume-driven.
A modern product deserves a modern, responsible business model.
6. Education + Community = Long-Term Growth
Six79 is not building quick sales.
It is building a community-powered ecosystem.
Through direct selling:
- Knowledge flows continuously
- Customers become advocates
- Partners grow into leaders
- Growth becomes sustainable
This creates long-term brand loyalty, not short-term transactions.
7. From Product Selling to Purpose Selling
Six79 doesn’t just sell lab-grown diamonds.
It stands for:
- Smart luxury
- Ethical choices
- Financial empowerment
- Conscious consumption
Direct selling allows the brand to communicate purpose, not just price.
Conclusion: A Model Built for the Future
Six79 chose direct selling because:
- Lab-grown diamonds need explanation, not exaggeration
- Trust matters more than advertising
- People deserve fair pricing
- Entrepreneurs deserve opportunity
- The future belongs to ethical, human-centric brands
✨ Direct Selling + Lab-Grown Diamonds = A Perfect Match
Six79 is not following the market.
It is shaping the future of diamond business — one relationship at a time.